Nike Corp. - Sports Knowledge Underground

NIKE'S PREMIER PRODUCT TRAINING PLATFORM, USED BY RETAILERS AND INTERNALLY AT NIKE.

Basics training modules
My role: Consulting on Basics modules including story layouts and creating
​seasonal digital content using photos and illustration.

Scope: Product detail break-down and sport related information to assist in sales and other knowledge sharing. Accurately display clear, supporting imagery paired with written content to end-user.

Example: LeBron James Story.
​For easy reference, document the family of LeBron signature shoes.

​Design Rationale: Lead with bio and background story, then dedicating last pages to footwear reference, in order, by date.

• Search internal and external Nike sources for appropriate content
• List footwear in order chronologically, with succinct names and dates
• Profile views of footwear on white background

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Below are illustration examples, used throughout different Basics modules

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