Nike Corp. - Sports Knowledge Underground
NIKE'S PREMIER PRODUCT TRAINING PLATFORM, USED BY RETAILERS AND INTERNALLY AT NIKE.
Basics training modules
My role: Consulting on Basics modules including story layouts and creating
seasonal digital content using photos and illustration.
Scope: Product detail break-down and sport related information to assist in sales and other knowledge sharing. Accurately display clear, supporting imagery paired with written content to end-user.
Example: LeBron James Story.
For easy reference, document the family of LeBron signature shoes.
Design Rationale: Lead with bio and background story, then dedicating last pages to footwear reference, in order, by date.
Below are illustration examples, used throughout different Basics modules