Nike Corp. - Sports Knowledge Underground
NIKE'S PREMIER PRODUCT TRAINING PLATFORM, USED BY RETAILERS AND INTERNALLY AT NIKE.
Basics training modules
My role: Consulting on Basics modules including story layouts and creating
seasonal digital content using photos and illustration.
Scope: Product detail break-down and sport related information to assist in sales and other knowledge sharing. Accurately display clear, supporting imagery paired with written content to end-user.
Example: LeBron James Story. For easy reference, document the family of LeBron signature shoes. Design Rationale: Lead with bio and background story, then dedicating last pages to footwear reference, in order, by date.
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Below are illustration examples, used throughout different Basics modules
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