Steve Welch and Swell-Graphics
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​Nike Corp. - Dept. of Nike Archives  

A DIGITAL ARCHIVE OF NIKE PRODUCTS, EVENTS, ATHLETES AND MILESTONES—AND THE STORIES BEHIND THEM—DESIGNED TO INFORM AND INSPIRE NIKE EMPLOYEES WORLDWIDE.

​ Lead role in graphic story layout/user experience by use of Adobe CQ5 based templates. 
​
​Direct daily engagement with senior content producers. 


DNA of Nike Air

Scope:  Air Design Chronology is one part of a 3-story series on history of Nike Air cushioning. Designed as a reference guide, no "story" or aesthetic decor, besides product itself. 
  • Profiles 40+ historical products
  • ​Specific hallmarks containing expanded content

Design Rationale: Intuitively guide users to relevant points by creating simple table-of-contents grid, with products in order of release dates. Mouseover alt-text displays year. Each of these are linked to detail pages, that can be navigated linearly, and also return to main Contents page. 

HERO, INTRO SCREENS


DNA of Nike Free

Scope:  ​Weave clickable artifacts appropriately along the chronicle of Nike Free footwear innovation. Story used both as reference and entertainment.
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​Design Rationale: Accessible to users looking for specific detailed product info. 
  • Create footwear specific pages in list format
  • Graphic language Influenced by marketing and promo materials from Nike Free initial releases
  • ​Overall light and airy feel- as Nike "Free"
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​DNA of
​Nike-FIT

Recounting the creation process and evolution of the ubiquitous functional apparel.


​The story of Just Do It

The story of one of the most infamous tag-lines of all time, With 25 year logo mark and story layout utilizing JDI assets in language.


Prefontaine: The Soul

The story is told to keep his legend alive, and never forget this fallen hero and the impact he made on sport and Nike.


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  • Home - Steve W
  • Portfolio
    • Storytelling at Nike >
      • Dept of Nike Archives
      • SKU (Sports Knowledge Underground)
    • Experience Designs
    • Iconography
  • Resume + Contact