​Nike Corp. - Dept. of Nike Archives  

A DIGITAL ARCHIVE OF NIKE PRODUCTS, EVENTS, ATHLETES AND MILESTONES—AND THE STORIES BEHIND THEM—DESIGNED TO INFORM AND INSPIRE NIKE EMPLOYEES WORLDWIDE.

​ Lead role in graphic story layout/user experience by use of Adobe CQ5 based templates. 
​​Direct daily engagement with senior content producers. 


DNA of Nike Air

Scope:  Air Design Chronology is one part of a 3-story series on history of Nike Air cushioning. Designed as a reference guide, no "story" or aesthetic decor, besides product itself. 
  • Profiles 40+ historical products
  • ​Specific hallmarks containing expanded content

Design Rationale: Intuitively guide users to relevant points by creating simple table-of-contents grid, with products in order of release dates. Mouseover alt-text displays year. Each of these are linked to detail pages, that can be navigated linearly, and also return to main Contents page. 
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TIMELINE VIEW


DNA of Nike Free

Scope:  ​Weave clickable artifacts appropriately along the chronicle of Nike Free footwear innovation. Story used both as reference and entertainment.
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​Design Rationale: Accessible to users looking for specific detailed product info. 
  • Create footwear specific pages in list format
  • Graphic language Influenced by marketing and promo materials from Nike Free initial releases
  • ​Overall light and airy feel- as Nike "Free"
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​DNA of
​Nike-FIT

Recounting the creation process and evolution of the ubiquitous functional apparel.


​The story of Just Do It

The story of one of the most infamous tag-lines of all time, With 25 year logo mark and story layout utilizing JDI assets in language.


Prefontaine: The Soul

The story is told to keep his legend alive, and never forget this fallen hero and the impact he made on sport and Nike.
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