STEVE WELCH AND SWELL-GRAPHICS
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Experience Designs


Community Mental Health & Wellness

Website rebranding
My role: Lead graphic layout design, image composition, illustration

Web design update and custom graphics for the Community Mental Health and Wellness coalition. Worked together with developer and Project Manager to refine and organize navigation and look and feel.

Design rationale: Create a welcoming and usable site that exudes community, support and ease of use.
​Color scheme, fonts, look and feel lean toward diversity, support and comfort.
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Main page, including 'below the fold' view of the full page. section blurbs
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Our Work page, featuring five different sub-pages, with their own illustrations.
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Custom header/hero image. Inspired by the actual flag art created by community service members.

Veterans Affairs Hospital​​

On-screen Tinnitus Test
My role: Lead user-experience design & production in freelance role

 Scope: Optimize graphic user experience design of 100+ test pages for user-interaction experience. Created preliminary wireframe user flows to refine system, referencing existing screens/test.
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Design rationale: Facilitate user comprehension and accurate responses by minimizing, simplifying aesthetics and introducing supporting features/info like contextual user-input tips and 'audio playing' indicator.
  • Added a digital simulation of handheld control device for user reference.

Nike Corp. - Global Sales 

Techsheet redesign

My role: ​Lead design and layout. Teamed with senior writers on copy/info flow and appropriate visual support.
Scope:​ Layout and style redesign of technical information sheets detailing specific Nike product in one viewable page. Viewed online or print as PDF 11x8.5".
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Challenge: Accommodate 1000+ seasonal products including  varying amounts and sizes of copy, colorway images, 411 info;
2. Maximize main image view, considering size/shape products 
3. Reflect Nike Global Sales branding 

Design Rationale: Grouping and placement of copy and details based on hierarchy of info including seasonal content. Collaborated directly with lead writers for specific writing format plan and focus.
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Tech Sheet redesign/layout
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Optional flow scenarios, based on amount of copy per product

Intel Corp.

'Bandwidth' Module

Conception, layout and aesthetic interface skin, for system monitor. 
  • Brand guideline colors and influence
  • System monitor controls embedded
  • Bottom panel hide/show
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Copyright © 2024
  • Home - Steve W
  • Portfolio
    • Storytelling at Nike >
      • Dept of Nike Archives
      • Global Sales-Sports Knowledge Underground
    • Experience Designs
    • Iconography
  • Resume + Contact