Scope: Formalize and optimize graphic user experience design of 100+ test pages for user-interaction experience. Created preliminary wireframe user flows to refine system, referencing existing screens/test.
Design rationale: Facilitate user comprehension and accurate responses by minimizing, simplifying aesthetics and introducing supporting features/info like contextual user-input tips and 'audio playing' indicator.
Scope: Layout and style redesign of technical information sheets detailing specific Nike product in one viewable page. Viewed online or print as PDF 11x8.5".
Challenge: Accommodate 1000+ seasonal products including varying amounts and sizes of copy, colorway images, 411 info;
2. Maximize main image view, considering size/shape products
3. Reflect Nike Global Sales branding
Design Rationale: Grouping and placement of copy and details based on hierarchy of info including seasonal content. Collaborated directly with lead writers for specific writing format plan and focus.