Steve Welch and Swell-Graphics
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Experience Designs

Veterans Affairs Hospital​​

On-screen Tinnitus Test
My role: Lead user-experience design & production in freelance role

 Scope: Formalize and optimize graphic user experience design of 100+ test pages for user-interaction experience. Created preliminary wireframe user flows to refine system, referencing existing screens/test.
​
Design rationale: Facilitate user comprehension and accurate responses by minimizing, simplifying aesthetics and introducing supporting features/info like contextual user-input tips and 'audio playing' indicator.
  • Added a digital simulation of handheld control device for user reference.

Nike Corp. - Global Sales 

Techsheet redesign

My role: ​Lead design and layout. Teamed with senior writers on copy/info flow and appropriate visual support.
Scope:​ Layout and style redesign of technical information sheets detailing specific Nike product in one viewable page. Viewed online or print as PDF 11x8.5".
​
Challenge: Accommodate 1000+ seasonal products including  varying amounts and sizes of copy, colorway images, 411 info;
2. Maximize main image view, considering size/shape products 
3. Reflect Nike Global Sales branding 

Design Rationale: Grouping and placement of copy and details based on hierarchy of info including seasonal content. Collaborated directly with lead writers for specific writing format plan and focus.
PictureFinal, in context version

Picture
Optional flow scenarios, based on amount of copy per product

Intel Corp.

'Bandwidth' Module

Conception, layout and aesthetic interface skin, for system monitor. 
  • Brand guideline colors and influence
  • System monitor controls embedded
  • Bottom panel hide/show
Picture


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  • Home - Steve W
  • Portfolio
    • Storytelling at Nike >
      • Dept of Nike Archives
      • SKU (Sports Knowledge Underground)
    • Iconography
    • Experience Designs
  • Resume + Contact