Web design update and custom graphics for the Community Mental Health and Wellness coalition. Worked together with developer and Project Manager to refine and organize navigation and look and feel.
Design rationale: Create a welcoming and usable site that exudes community, support and ease of use. Color scheme, fonts, look and feel lean toward diversity, support and comfort.
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Scope: Optimize graphic user experience design of 100+ test pages for user-interaction experience. Created preliminary wireframe user flows to refine system, referencing existing screens/test.
Design rationale: Facilitate user comprehension and accurate responses by minimizing, simplifying aesthetics and introducing supporting features/info like contextual user-input tips and 'audio playing' indicator.
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Scope: Layout and style redesign of technical information sheets detailing specific Nike product in one viewable page. Viewed online or print as PDF 11x8.5".
Challenge: Accommodate 1000+ seasonal products including varying amounts and sizes of copy, colorway images, 411 info; 2. Maximize main image view, considering size/shape products 3. Reflect Nike Global Sales branding Design Rationale: Grouping and placement of copy and details based on hierarchy of info including seasonal content. Collaborated directly with lead writers for specific writing format plan and focus. |